This June, Sofitel Mumbai BKC celebrates World Environment Day with ‘The Smart Commute’ Cycle2Work. Cycling being one of the easiest and cost effective ways to incorporate exercise into one’s daily routine, this mode of transport allows one to avoid traffic while keeping fit and reducing the carbon footprint at the same time. Promoting cycling and its benefits, the hotel Sofitel 
Mumbai BKC has organized a race ending at the venue.
Starting on the 6th of June 2014 at 7am, commuters are given the choice of four routes which will culminate at the hotel’s recently launched venue Hriday a 30,000 sq. ft. of sheer space in the heart of Mumbai.
The following cycle routes have been identified for the event:
1. Thane – Ghatkopar – Sofitel Mumbai, BKC
2. Mumbai Traffic Police HQ, Worli – Sofitel Mumbai, BKC
3. Goregaon – Andheri – Sofitel Mumbai, BKC
4. Shivaji Chowk, Chembur – Sofitel Mumbai, BKC
In lieu with the Hotel’s campaign PLANET 21, Sofitel Mumbai BKC promises a responsible and sustainable development with a goal of protecting our planet and the environment.
Mr. Biswajit Chakraborty, General Manager, Sofitel Mumbai BKC says, “In our Planet 21 initiative, the hotel regularly conducts a number of activities some of which include; Coffee Bean Waste Project where used coffee beans are collected from all areas of the hotel and transferred into the Waste Converter Machine to create recycled waste which is later used as manure for the plants. The hotel also follows Tree plantation drives, blood drives, regulation of water supply to its best capacity and more, ‘The Smart Commute’ Cycle2Work will be one additional step closer to a greener and healthier environment.”
With an estimated participation of 200 cyclists, Sofitel Mumbai BKC will also treat the participants to some light, scrumptious and healthy breakfast post the race from its De-Light Menu. A pleasurable surprise of refined taste with the freshest ingredients and tempting flavours, De-Light is a creative and innovative array in helping one meet their fitness goals in style.
“The Smart Commute™” – is a ‘Cycle2Work’ (C2W) Project – an independent effort which was introduced to the city of Mumbai since the last 2 years by Mr. Piyush and Ms. Firoza. They have undertaken many projects under the aegis of this concept.
C2W has so far organized the first-of-its-kind ‘Cycle-to-Work Flash Mob’ in India on the 19th of May, 2012, outside Bandra Railway Station, Mumbai. This effort happened to be the first of its kind organized in the country. A unique concept, by any standard, this event was executed entirely by enthusiastic cyclists and its success was evident from the amount of appreciation of the crowd. The event went on to earn a place in the ‘Limca Book of Records’.
This encouraged them to organize a special cycle rally from Bandra Kurla Complex to Bandra Carter Road, about 5 kms, the following year, ie. on 18th Community of Mumbai who were invited to join urban cyclists to promote the initiative. This event was conducted in peak evening traffic to seek the attention of motorists & to ensure that the message –‘bicycles with proper safety gears could be used as an alternate mode of transport’ – was well understood.
Source: Lokesh Shastri