The Earth Hour initiative by the World Wide Fund For Nature (WWF) that encourages individuals and businesses across the world to switch off their non-essential lights for one hour to raise awareness for the planet has created a global impact over the last 7 
years.
This year, Times Music, will be releasing a specially created music compilation, Sounds of Harmony, in support of the Earth Hour and WWF-India. The 5 tracks on the compile represent each of the 5 great elements of nature, but equally great are the artists behind these compositions. With names like Ustad Zakir Hussain, Pt. Hariprasad Chaurasia, Ustad Amjad Ali Khan, Vikku Vinayakram & Pt. Bhavani Shankar to name a few, one couldn’t ask for a more powerful line-up for such a powerful cause. The album will be available in India across digital download & streaming portals like iTunes, Gaana, Nokia MixRadio and more. Part of the proceeds from song sales of the Earth Hour compile will go to WWF-India for their Earth Hour initiatives.
Speaking on the release of the compile, Mr. Mandar Thakur – COO Times Music said, “We’re proud to be associated with a global movement like the Earth Hour. We’ve seen through the annals of history that music can prove to be a powerful tool to promote powerful causes.”
What started as a city specific movement in Sydney in the year 2007 has now spread to over 7000 cities and over 150 countries globally. The aim of the Earth Hour has always been to empower people to use their talents and abilities to make a positive change for the planet.
Mr. Ravi Singh, Secretary General & CEO, WWF-India speaking on the album said, “The Earth Hour campaign of WWF is a global movement and has recognition and participation from all corners of the world. Using music as a tool to spread the message of conservation and build awareness about the environment will only help us strengthen this campaign and reach out to people through popular platforms, both in India and globally. We thank Times Music for this association and look forward to working together in the future.”
Indian sarod maestro Ustad Amjad Ali Khan also expressed his excitement about his work being featured on the album. “I am very happy to be a part of the Earth Hour initiative by the World Wide Fund For Nature (WWF) that encourages individuals and businesses across the world to switch off their non-essential lights for one hour to raise awareness for the planet. I am so happy that Times Music will be releasing Sounds of Harmony, a specially created music compilation of elements of nature in support of the Earth Hour.”