Gurgaon: Canon, a world leader in digital imaging, continues with its efforts to bring eco-friendly and sustainable changes in the 
community we live, with a tree plantation drive at Aravalli Bio-Diversity Park yesterday. Taking a step closer to the environment, Mr. Kazutada Kobayashi, President & CEO, Canon India along with Canon employees delightfully planted 150 saplings in the park.
Speaking on the occasion, Mr. Kazutada Kobayashi, President and CEO, Canon India, said, “As a globally recognized brand, Canon India takes pride in leading by example. Our philosophy drives in all our initiatives, be it professional or social, to give back to the communities we work in. It is not just our initiatives, even the products that we design and manufacture manifests our commitment towards sustainability. Our endeavour today is to create a better tomorrow which will surely contribute towards the larger objective of a sustainable planet.”
Aligning with its corporate philosophy ‘Kyosei’ which means living and working together for the common good, Canon India has undertaken various sustainable CSR initiatives for the welfare of the society. In November 2012, its flagship project “Adopt a Village” was initiated with the adoption of Ferozepur Namak Village in Haryana and subsequently, the company adopted two more villages namely; Maharaja Katte Village in Karnataka and Karanjyoti Village in Maharashtra. Canon India is constantly working around ‘3E’s – Education, Environment and Eye Care, to strengthen its vision and reinforce its commitment to furthering long term and sustainable development in every village it adopts.
Canon India has organised numerous campaigns to pledge its commitment towards conserving nature and reducing the carbon footprint. On World Environment Day, Canon India launched ‘Yes, I pledge!’ Campaign wherein employees were encouraged to pledge and share their commitment towards making earth a healthier planet to live in. Canon India also celebrated Van Mahotsav (Festival of Trees) with #PhotoChallenge Campaign where viewers were invited to click a photo of rich flora and fauna around them and share it on Canon India Facebook page. On World Nature Conservation Day, Canon India launched Go Green Campaign where Canon employees planted saplings at their adopted villages in Haryana and Bangalore to support the company’s objective of a clean and green planet.
Being a socially responsible corporate, Canon India has time and again showcased its concern and duty towards the society as it launched awareness programs on child labour and abuse on World Day against Child Labor. Campaigns like “Each One Teach One” where Canon employees taught children in the adopted villages and “Walk in my Shoes” where Canon employees participated in the shoe donation drive were also organised to make the young ones confident and ready to take bigger leaps in future.
The culture of being socially responsible is inculcated in the DNA of every Canon employee so that together, a greener and healthier environment can be built for the generations to come.