Mumbai : Sterling Holiday Resorts (India) Limited, India’s leading Leisure Hospitality and Vacation Ownership company, has launched a nationwide initiative to contribute to the Swachh Bharat Abhiyan campaign to clean India.
Sterling’s commitment to clean India encompasses the company’s Head Office, entire network of 21 resorts, and 12 sales offices across India. To date, over 750 Sterling guests at the company’s resorts and employees have taken up the cause of a Clean India by undertaking to clean up public spaces in and around the company’s resorts and offices.
To date, Sterling’s Swachh Bharat Abhiyan campaign has resulted in efforts to clean up popular tourist spots such as Pillar Rocks in Kodaikanal and area around Loknath Temple in Puri, to name just two. In cities where Sterling has offices, Sterlingers and their families have dedicated time to cleaning public spaces. For example, Sterlingers in the company’s Corporate Office in Chennai woke up bright and early on Friday, November 28 to sweep away the litter and dust on the streets of Nehru Nagar, Chennai.
Commenting on the initiative, Ramesh Ramanathan, Sterling’s Managing Director, said, “Swachh Bharat Abhiyan is a crucial nation building effort. A clean India will make every citizen proud especially since each Indian would have played a role. Needless to say, a Clean India will go a long way towards enhancing India’s image as an attractive tourism destination. Sterling is proud to be part of this effort and is committed to participating in the country’s Swachh Bharat Abhiyan campaign on an ongoing basis. To ensure this, we have a year-long calendar in place. Further, by encouraging participation by our guests, employees and their families, we believe we will help spread awareness and build the momentum towards a Clean India.”
source : Lokesh Shastri