On the occasion of Earth Hour in Ludhiana, Jain Amar Clothing Pvt Ltd (JACPL), promoter of brands — Madame, Nyciti & GQ, contributed to the social cause by planting 501 samplings in 
Ludhiana on 20th July 2014. These shall be taken care for lifetime by the management as a commitment to their corporate social responsibility programme. Over 60 volunteers along with the senior management from Jain Amar Clothing visited the city-based NGO, Sambhav to participate towards saving the environment by planting and watering the plants.
Mr. Bipan Jain, Managing Director- Jain Amar Clothing Pvt Ltd. kick-started the event by sampling the first plant followed by the active participation from the rest of the JACPL members.
Creative Director- Madame, Mr. Akhil Jain thanked NGO Sambhav for inspiring the participation in this noble cause. He commented, “As per the news around, the record of 100,000 plantation looks very near and we as an organization would always love to be a part of such a noble cause every time.”